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Whatever you do - you need to tell people all about it so they understand why they need you. However wonderful a product or service is, if its relevance isn't clear to its intended customers - it will fail. Whilst you are an expert in your business, if your business isn't words then it is invaluable to use an experienced copywriter like Deena Ingham. Her background as a news and features journalist gives her the experience to communicate the facts with clarity. She specialises in producing effective, interesting explanations everyone can understand.
Over the past 30 years Deena has been employed by local, regional and national newspapers, magazines, BBC Radio, Sky News, ITN regions, Reuters television and Cambridge Webworks. Since setting up her own agency some six years ago, her services have been sought by multinationals and one-man-bands, PR companies and charities to get their messages across to diverse audiences. She knows the right words can make or break companies: "The pen is mightier than the sword, and when you combine the right words with the Internet, the power unleashed is remarkable. In business what you say needs to be clear, accurate and reflect your company effectively, ."
Deena is also lecturing in publishing and technology at the University of Luton's School of Media, Art and Design.
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