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How do you let people know about your services and products?  What can you do to enhance the visitor experience?  What tools can you use to offer visitors instant information?

There are many ways to market your services and products online.  You can put your website to great effect in marketing your business, using tried and tested tools to provide information to your visitors.

Email newsletters
Sending newsletters by email is widely used by many businesses and organisations – it is a cost -effective, powerful way of delivering information to your client base. Public access newsletters are also a good way of attracting new clients – visitors to your site can choose to opt-in and have newsletters delivered to their email account and they can also opt -out.  Email newsletters can be formatted with your company logo and branding giving them immediate identity.

Check out this sample newsletter created for Cambridge Networks

PDF information sheets/newsletters
PDF documents (Portable Document Format) are widely used on the Internet today as a method of delivering printed information via a website or via email. Making your content available in PDF format is an excellent way of extending the usage of your content (often called re-purposing).  Technical datasheets, articles and newsletters can all be offered in PDF format.

 Cambridge Webworks - Internet Marketing in PDF format (105.54 KB)

Forum systems
A very good way of attracting visitors to your site (and increasing repeat visitors) is to use a forum system.  A forum allows visitors to communicate with each other using posts and threads of conversation.  Forums can be specific (related to your products and services) or general (wide ranging discussions).  Your forum can also serve as a knowledge base for you and your clients as increasing numbers of visitors post information pertinent to your products and services.  Forum software can be customised and branded as your website, so your visitors have a consistent experience when visiting your forum from your core site.

To see a forum in action check out the Cambridge Webworks forum

RSS newsfeeds
RSS (Really Simple Syndication) is a tool that allows content from your front page to be broadcasted to any other site that wishes to receive it.  You can also publish RSS feeds from other sites through your own site (there is a BBC RSS feed on this page).  The content management system that we use to build websites (Joomla) has fully integrated RSS capabilities for both broadcasting information for your website and receiving information from other sites and publishing it.

You can see an RSS feed from our blog on the right hand side of this page >>

Blogs
Blogs are yet another great tool for generating fresh content on your site. Fresh content is good because search engines will be looking for it when they index your site. Blogs can also serve as a good project management tool for keeping track of information relating to a project.

To see a blog in action check out the Cambridge Webworks blog