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Have you ever spent a long time on a big website looking for a particular product or service? Wouldn’t it be nice if that particular product or service had it’s own website, all to itself?
This is where mini-sites are very useful.
What is a ‘mini-site’?
A mini-site is essentially a ‘miniature’ website that highlights a specific product or service. The advantage is that the mini-site makes that service or product highly visible to the search engines, and makes it easy to access key information quickly. Rather than having to trawl through pages and pages of a website, visitors can get to the information within a couple of clicks. Developing a mini-site is also a very cost effective way of testing the market without breaking the piggy bank.
Large companies such as automobile manufacturers use mini-sites to promote new models, products or services. One distinct advantage of the mini-site is that you can add new content to your website without actually having to edit or modify the structure of your main website – we simply link to the mini-site from your main site.
In summary, the main benefits of a mini-site are;
• increased visibility for a specific product or service
• minimal investment (test the water)
• increased search engine visibility
• content pertinent to particular product or service only
• can use separate branding if required
• minimal impact on your main website
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